After hearing about how China faked parts of their opening ceremony, I immediately started thinking about truth in the media and social media’s ability to massively spread “word-of-mouth ” content. With the world being ever-more connected today than it was yesterday with social media like Facebook, Twitter, MySpace, and the countless number of blogs being formed every minute, the ability to share information has grown exponentially.

With that in mind, it seems that there should be more of a sense of honesty on everyone’s part, because the downfall can happen in the blink of an eye.  That is what happend with China.

Once China made the decision to use a different girl to sing “Ode to the Motherland” on the basis that she was “not cute enough” and that it was “for the good of the country,” it was only a matter of minutes that someone, somewhere would have said something about it. From that instant, word of that dishonesty travels like wildfire causing the blogosphere to explode.

Ultimately what happens is that we as consumers are more informed and can band together more easily everyday to curtail the liars, and prevent the wool from being pulled over our eyes.  It is situations such as this that should reinforce a sense of honesty in every organization’s behavior.